01
Issue 01 · Our Story
Made for women
who want to feel
completely themselves.
Chapter One
Verella was created for women who want to feel confident, stylish, and completely themselves.
We started Verella because too much of the fashion and swimwear world still felt stuck in the past, with limited sizing, outdated standards, and the same narrow idea of who styles are made for. We knew women deserved more, and we wanted to create a brand that actually reflected that.
So that's exactly what we did.
At Verella, we design pieces that are made to make you feel good the moment you put them on. Confident. Comfortable. Elevated. A little more like you. Whether it's swimwear for your next getaway or fashion you reach for when you want to feel your best, every piece is designed to celebrate your shape, your style, and your individuality.
Because getting dressed should never feel like a compromise. It should feel exciting.
“Fashion should fit women, not the other way around.”
Chapter Two
Beautiful pieces, broader thinking.
We were tired of seeing brands offer beautiful pieces with limited sizing and even more limited thinking. So we set out to build something different: a brand that feels modern, empowering, and genuinely inclusive.
One of the things that matters most to us is offering sizing from XS to 3XL, because style should never stop at a certain size. Every woman deserves to find pieces that make her feel amazing, and that commitment to inclusivity is at the heart of everything we do.
For us, it's not just about what looks good, it's about how it feels. It's about putting something on and instantly feeling more confident, more powerful, and more ready for whatever the day (or holiday) has in store.
What we believe
Four pieces of the Verella ethos.
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Style should never stop at a certain size.
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A confidence boost, every time you wear it.
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No outdated rules. No “one size fits some” mindset.
A Letter
A Message From Our Founder
Welcome to Verella, my baby, my dream, my “I've been working on this for over two years and somehow still can't believe it's real” moment.
Verella started as an idea I had when I was just 17. I wanted a lingerie and swimwear boutique in Kingston upon Thames, filled with supportive swimwear and in-house designs that made women feel confident, comfortable, and completely that girl. I was so obsessed with the idea that I even wrote my business plan for Verella while studying for my Business degree, because apparently I don't know how to casually have a dream, I have to turn it into a whole brand.
But Verella is so much more than swimwear and fashion.
It is a movement. A community. A little sparkly corner of the world where women can feel strong, supported, seen, and celebrated.
As someone who suffers with endometriosis and adenomyosis, I know how overwhelming severe period bloating can feel, especially when you still want to wear swimwear and feel confident. That is why I created a black swimwear bottom designed to support period bloat and help ease the anxiety around possible leaks, so you can feel more secure, more comfortable, and more like yourself. My goal is to further this more into period-safe bikini bottoms.
My dream is to build Verella into a brand with purpose, and one day create a charitable foundation that supports young girls and women who have suffered from abuse.
As someone who has experienced this myself, that mission means everything to me. Verella is not just about what you wear. It is about how you feel, what you overcome, and the power of women standing together.
So thank you for being here. Thank you for supporting my dream. Thank you for being part of the Verella story from the very beginning.
Big love, big dreams, and even bigger energy,
Founder of Verella x